Okay, we have yet another new product: The New Entrepreneur’s Guide to Getting Started.
On first looking at this website, my first reaction was “this website looks really amateurish”. I think if you are going to release a new product, it is better to get your website looking professional before you release it. Otherwise, the first bunch of people who come to look at your website will think it’s a load of trash.
Anyway, the thing that really caught my eye here was the first section of testimonials. I’m always skeptical about how genuine these are. I scrolled down and the last one of those first 4 testimonials struck me as familiar due to the photo. I was sure I had seen that photo used on other websites. In fact, I’m sure I’ve seen it on a free image website. It’s a stock photo.
A quick reverse image search on Google Images reveals that it is used as the LinkedIn profile image of a person called Alexandra Adrian. It is also the profile picture for a YouTube account called “How To Lose Weight Fast For Women”. Yet the testimonial on the Entrepreneur’s Guide to Getting Started website her name is Christine Smith from eTraffic Consulting.
Do eTraffic Consulting even exist?
Well, all I could find was a Google Plus account with nothing on it.
It’s a great shame really, because looking at the list of chapters leads me to believe that it might actually be a genuinely useful guide to starting a business. Although I must admit that I’m slightly puzzled as to why there are only 15 chapters when there are “26 keys to business” according to their website URL. Maybe some chapters cover two keys to business.
My overall feeling is that this possibly a good guide that has so far been marketed badly. But then saying that, does that mean that the chapters on Website Development and Marketing are not particularly good? If they can’t even make a good website to market their own product effectively, why trust anything they have to say? Particularly if they have fake testimonials…
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