WARNING: Since writing this post, I have had problems on my websites with the AMP Plugin, so I no longer recommend it.
So, you want to know how to make your website mobile ready? Well, you’re in the right place. Jay at Wealthy Affiliate has done another live training session, and this time it is all about optimizing your website for display on mobile devices. Google has come out with a new thing called AMP, which is awesome.
Clicking the video above will take you to the Wealthy Affiliate website where you can watch the recording of Jay’’s training session. However, this does require creating a WA account. Alternatively, I have written a post below based on the training.
Why Your Website Should be Mobile Friendly
Going forwards, Google is going to be prioritizing mobile web content. It has actually split its website index into two indexes: one index for mobile, and one for desktop. The mobile index will be the main one and will get updated more frequently, whereas the desktop index will be secondary.
Google is doing this because these days people tend to search using mobile devices more than they do using a computer. So, Google is interested in improving the experience of mobile users.
Therefore, the more mobile friendly your website, the better.
Introducing the Google AMP Project
MP stands for Accelerated Mobile Pages. It is an open source project, and if you take part, Google will cache your posts for you. This will dramatically improve the speed of your website on Google.
To take part in the AMP project, all you need to do is install a plugin on your website. Once you have AMP installed, you will get a thunderbolt icon and the word “AMP” net to your search results. And the great thing is, it works on older posts too, not just new ones.
Jay’s mobile search ranks went up dramatically once he installed AMP. It just goes to show, if you play by Google’s rules, you will rank well.
How to Set Up AMP on Your Website
1. Go to Plugins > Add New
2. Search for “AMP for WP”
3. Install it, activate it.
4. When you see this message, click “Continue Installation”
5. Install and activate the other plugin it asks you to:
6. Once it’s installed it’s ready to go without doing anything.
You can customize the appearance if you want to:
1. Go to AMP > Getting Started to see the settings.
2. Under the General tab you can upload a logo and enter your Google Analytics ID:
3. In the Design tab, click Launch Post Builder
4. You can then tick the items you want to show and untick the things you don’t.
So, what this plugin does is it creates AMP versions of all your posts. Then when people search on mobile, this tell it to show AMP versions.
After installing AMP: re-submit Your Sitemap
Once you have sorted this all out on your website, it is worthwhile re-submitting your sitemap to Google Search Console and Bing Webmaster Tools.
Q & A
Q: Will it help with desktop search results too?
Yes, it might do.
Q: Will it work with pages?
In theory, yes, but it’s not recommended. Just use it for Posts. You may get more errors if you try to use it with Pages.
Q: Does this create a stripped-down version of your posts?
Yes, but you can decide what you want to show if you want to.
Q: Why do you need AMP if you already have a responsive theme?
Because your page content still needs a responsive design.
Q: Will there be any issues with caching after you update posts?
No, but if you do update a post, do Fetch as Google in Google Search Console. You don’t have to do that, though. Google’s mobile search will actually be updated more often.
Q: Do you designate AMP per post or is it for all posts?
As long as it’s within the content, it should be fine.
Q: Does this mean visitors are going to Google instead of my website?
Google is showing a snapshot of your website but you will still get credit for receiving the visits.
Q: Do we still need a separate caching plugin?
Yes, this doesn’t replace any plugins at all.
Q: Does AMP automatically only target posts?
Q: If we have a splash page for first-time visitors, will it still appear for mobile visitors?
Q: Are there any negative aspects to this plugin?
Q: Will it remove ads?
If the ads are in your website’s sidebar, yes. If they are in your content, no.
I hope you found this post about how to make your website mobile ready helpful. However, if you have any comments or questions, why not post them below.
All the best,