If you want to know how to increase your email list, you have definitely come to the right place. Jay at Wealthy Affiliate recently did a live training session all about this. You can watch it below:
To watch the video, click the image above. However, you will need to create an account at Wealthy Affiliate. Alternatively, you can read my text below which I wrote from my notes from watching it.
The Importance of Using an Email List
If you are wondering whether email marketing is worth your time, the answer is definitely YES! Take a look at these statistics below:
- According to a 2015 report by the Direct Marketing Associate, the typical Return On Investment for email marketing is 3800%.
- 90% of email goes to people’s inboxes, whereas only 2% of Facebook posts get seen by followers your. On Facebook, your posts often get lost in the noise of other FB updates.
- 68% of American say they base their decision to open an email based on the “From” name.
- 76% of internet marketers get active growth with their email list.
- Employees spend 13 of their working hours each week looking at their emails.
- Emails tend to get 6 times as many click-throughs than Tweets.
- Email is 40 times more effective at acquiring new customers than Facebook or Twitter. Social media is better for keeping existing fans updated.
So, email marketing is probably not going away. People check emails all the time. It’s much easier to check emails these days due to smartphones and tablets. Many people have instant notifications beeping throughout the day, so your emails will often get seen quickly by people.
How to Increase Your Email List Without Annoying PEOPLE
There is a tendency these days for websites to have popups that include an insult on the “no” buttons, so you will feel bad about not signing up. Don’t bully your website visitors into joining your list.
Other things you should avoid are:
- Having popups that appear immediately and block the whole page.
- Locked content. This is when people have to sign up to read the article.
Always remember: if something annoys YOU, there’s a good chance your website visitors won’t like it either.
And consider this: when did you last subscribe to an email list?
Here are some top tips:
- See what your competitors are doing: Take a look at what other websites in your niche do with their popups.
- Timing: Don’t display a popup immediately, have a delay. This gives them time to read the content a bit. You can try using an exit popup, but Jay himself has never done this so doesn’t particularly recommend it.
Additional tip: just have the email field in the sign-up form, don’t include the name field. People are often cautious about giving their name.
How to Increase Your Email List Without Annoying GOOGLE
- Google now doesn’t like popups on mobile that:
- Cover the content
- Make it hard to close
- Make it hard to sign up
- This can damage your ranking.
So make sure your popups only display on desktops and laptops.
3 Easy Ways to Build Your Email List
1. Give them VIP access to your content.
- Invite your readers to be the first person to be notified when new content gets published.
- Your signup can be placed after your content, or a gentle corner slide-in once they read to the bottom of the page.
- If your content is great, people will be likely to sign up once they have read your content.
- If many people view your content as soon as it’s published, this is a good metric to improve your Google ranking. Google likes it when a page gets many views soon after being published.
2. Social media funneling
- Place special links on your social media profile pages.
- This takes them to a landing page with an offer.
- Then you can say to them: “Thanks for being Socially Awesome!”
- If you speak or network at events, or if you go to meetup groups, maybe you could capture emails with a guest book.
- Aweber has an app called Atom that enables capturing emails without being online.
- You can use this on a tablet and get people to type in their email addresses.
Jay’s Simple Email Growth Blueprint
The simpler you make things for your readers, the easier it is for them and the more likely they are to convert. There’s no need to complicate things.
- Aweber – collect emails, deliver a drip email campaign.
- SumoMe – control delivery of opt-in forms, diversify the type of form.
Email growth strategy:
- Lead comes in via Google search result.
- They read the content on the website.
- They get to the bottom and see an awesome opt-in offer, email address only.
- They subscribe.
- They see a thank you page.
Q & A
Q: What about Thrive Leads?
Jay does not recommend Thrive Leads because it has a big learning curve.
Q: Does Jay run any type of ads?
Yes, social media and YouTube ads.
Q: When they sign up, does Jay give them PLR?
No. When was the last time you signed up to a list for an ebook? Instead, it is better to write your own email series. For Jay, this is a case study on his Football Snack Helmets website, and the emails link through to WA posts too.
Q: Can you base the timing of a popup on Google Analytics?
Yes, you can go into your Google Analytics and see the average time on page, then you can set your popup delay to be just a bit less than that. So, for example, if the average time spent on a page on your website is 1 minute 30 seconds, you could make the popup appear after 1 minute 20 seconds.
Q: How do you set up RSS?
All WordPress websites have an RSS feed at yourwebsite.com/feed. Take this address and then go into Aweber to set up a “Blog Broadcast”.
Q: How many emails should I send and what are the best days to send them?
There are no hard rules. It depends on your particular campaign, but it starts for each subscriber after they have subscribed, then follows in whatever pattern you have set (how many days between each email).
Q: Does Jay ever unsubscribe people?
Well, what you should do is remove people who have unsubscribed themselves. This is because they still count towards the total number of subscribers and if you go over a certain number on Aweber they charge you more. Jay does this about once a month.
Q: If people have already subscribed, will the popup still show?
It depends on the particular popup plugin you are using, but you should be able to set it so it no longer displays once someone has submitted their email address. But it will be based on email address and IP address. If it does end up showing again in the future, and they put the same email address in, the Thank You page should tell them that they are already subscribed.
Q: How do I prevent someone from receiving two emails in one day?
With your blog broadcasts, you can set them so they don’t get sent to people who have recently subscribed to your list.
Q: How often does Jay email his subscribers?
Jay has two things, a drip campaign, and a blog broadcast campaign. The drip campaign goes every 1-3 days over the course of 2 weeks. The blog broadcast just sends whenever he writes a new blog post.
I hope you found this post about how to increase your email list helpful. If you have any comments or questions, please post them in the comments section below and I will reply as soon as I can.
All the best,
P.S. If you liked this, take a look at the Hot Seat 2017.