If you want your webpages to appear in the Google search results, you need to do a bit of keyword research. One of the great things about being a member of Wealthy Affiliate is that it has its own built-in keyword tool that is completely free for all members to use. You can even try it out as a free member.
So, let’s walk through the process of using the Wealthy Affiliate keyword tool:
Step 1 – Enter a Seed Keyword
To start with, let’s go to the Wealthy Affiliate keyword tool and enter in a seed keyword phrase. For this example let’s use the phrase “make money online”. So let’s start by typing this into the box and clicking “Search for Keywords”:
Step 2 – Find a Good Keyword from the Results
We now need to decide which of this list of keywords we might want to use. Although it’s tempting to go straight for the keywords with the most searches and traffic, most of these will be too high in competition. For example, the actual keyword “make money online” gets over 88-thousand searches per month, but it’s going to be too competitive because it’s too broad.
We also need to ignore keywords that don’t make sense as part of a sentence. For example “earn money online survey” and “business earn money online opportunity” are both grammatically incorrect so we shouldn’t target these. We want a phrase that will make sense as part of a grammatically correct title.
“Earn money online free” makes sense and it gets a fair amount of traffic. I’m interested to know what the competition might be, so let’s click “View Result”. This searches the phrase in Google within quotation marks, which finds all the pages that have that exact phrase:
In this case it’s only 215, which is not bad really. Anything under about 300 is worth targeting. But I’m curious to know if there is a better version of that keyword.
Step 3 – Dig Deeper
This brings up some slightly different keywords based on the search “earn money online free”:
We can see that there is a longer version of it: “how to earn money online free“. Clicking “View Result” for this phrase shows us that there are 144 results, which is definitely an improvement. But I’m interested to see if we are able to dig down any further to something even more specific…
Step 4 – Dig Deeper Still
…so let’s click the “Dig” button again.
A quick scroll down through the results and it looks like we may have found a really specific long tail version of the keyword phrase:
Let’s click on “View Result” to see the competition:
WOW! Only 26! It’s going to be super easy to rank in Google for this keyword. Yes, I know that 96 searches per month is not very many, but it’s still something. If we were able to rank for a whole bunch of low competition keywords like this, it could all add up to a good amount of steady traffic from Google searches.
Have you used the Wealthy Affiliate keyword tool? Or do you have your own preferred keyword tool that you like to use? Or maybe you are struggling with your keyword research?
Whatever your question or comment, I would love to hear from you, so please post your comment below and I’ll get right back to you as soon as I can.
Wishing you great success!
P.S. I have some free training about keyword research, which you can view by going here.