Welcome to my Bolt Publisher Review. I heard this was about to be launched, so I thought I would investigate and see whether it’s worth buying…
Product Name: Bolt Publisher
Owners: Sam Bakker & Justin Burns
Price: $37 + upsells
My Verdict: Watch out for the upsells!
What is Bolt Publisher?
It’s a software program for creating articles directly on Facebook. This is great because Facebook wants to keep as much traffic on Facebook as possible because it is better for them. Take a look at the video below which explains it:
So Facebook ranks these instant articles much higher than other content on Facebook. The problem is, it takes a long time to create these instant articles using Facebook’s own system. This is where Bolt Publisher comes in. It makes the whole process a lot easier and quicker.
How much does Bolt Publisher cost?
$37, but it doesn’t end there. Once you have bought the main product, you will go through a sales funnel where you will be offered a series of additional products. Take a look at this visual representation:
So after the main product, you will be offered OTO (One Time Offer) 1 for $67. After that, you are offered OTO 2 at $197 per year. Finally, the last product, OTO 3, is $77. In total, if you were to buy everything, it would cost you $378, then a further $197 each year after that.
What does each of these products contain?
Main product: Bolt Publisher $37
This enables you to publish instant articles directly to Facebook.
OTO 1: Bolt Publisher Pro $67
This allows you to publish to other websites in addition to Facebook. I can’t help but wonder why you can’t do that with the standard version of Bolt Publisher. It seems that most people are going to want to publish to more than just Facebook. So what this means is that to get the full functionality fo the software you have to pay $104.
OTO 2: Bolt Publisher Whitelabel $197/year
This allows you to sell the Bolt Publisher software to other businesses under a different name. This probably won’t be essential to most people who buy Bolt Publisher. You will probably be fine just with the main product plus OTO 1.
OTO 3: Bolt Publisher Agency $77
You can sell the product offline as your own, as well as add additional users to outsource the marketing of the software.
Is Bolt Publisher a scam?
Well, that really depends on what your definition of a scam is. Some people regard upsells (OTOs) to be scammy tactics. Other people consider them to be a standard internet marketing tactic. The problem I have here is that the sales page tells you it will cost just $37, but to get all the functionality of the software you will actually need to pay $104. That seems like a deceptive way to squeeze extra money out of people.
But if you don’t consider such marketing tactics scammy, then no, it’s not a scam. Is it worth buying? Possibly. You will probably make more money promoting it to unsuspecting people, though.
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I hope you found my Bolt Publisher review helpful. If you have any questions or comments, why not post them below and I’ll get back to you as soon as I can.
All the best,
P.S. Sam and Justin have also released Script Engage 2.0